Environment - SodaStream

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Environment

How does SodaStream help the environment?

SodaStream is an "Active Green" product, meaning that consumers are actively reducing their CO2 footprint every time they make carbonated drinks or sparkling water at home instead of buying it from the supermarket. The more the system is used on a daily basis, the more CO2 footprint the user actively saves. (This differs from "Passive Green" products, which use green-friendly production processes, but their products are not inherently helping the consumers save on their daily footprint.)

Because SodaStream uses water straight from the tap, the system makes traditional store-bought beverage bottles obsolete. That means less plastic manufactured, less plastic waste is created, and fewer bottled beverages must be transported from manufacturers to distributors to stores to homes.

Globally, 206 billion litres of bottled water were consumed in 2008 (Zenith International Global Bottled Water Report, 2008). The energy required to make water bottles in the US only, is equivalent to 17 million barrels of oil (Container Recycling Institute, 2002).

In the UK, on average every household uses 1000 plastic bottles each year, of which just 130 are recycled and 11% of household waste is plastic, 40% of which is plastic bottles. Source : www.recycle-more.co.uk

A World Without Bottles

British supermodel and environmentalist Erin O’Connor teamed up with SodaStream to launch “A World Without Bottles”, a campaign to raise awareness of plastic bottle waste and its devastating effects on the environment. Erin’s involvement follows new research that reveals a shocking 63% of British adults do not know how the 13.1 billion* plastic bottles – 500 per household - used annually by UK households could damage the environment. What’s more, Brits hugely underestimate the amount of bottle waste they generate; with 42% of adults believing they use between 1-5 bottles a week in their household when the actual figure is double that.

Known for her green credentials as much as her famous walk, Erin O’Connor is spearheading a new drive to educate consumers on the benefits of ‘precycling’, the practice of trying to reduce waste before recycling is necessary in the first place as according to SodaStream’s research 43% of consumers recycle less than half of their plastic bottle waste.

Sodastream is committed to reducing bottle waste; its reusable carbonating bottle is estimated to save 2000 bottles and cans in 3 years.