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A blatant attempt to pull the wool over the consumer’s eyes” - an open letter to Coca-Cola in response to their ‘Love Story’ campaign. (04/08/2017)

I was caught quite by surprise when your new recycling commercial landed in my inbox. Finally! I was about to see The Coca-Cola company face-up to facts and take responsibility for the devastating impact your business has on our environment, every minute of the day. But, I’m afraid, I was left sorely disappointed, yet again.

 Read letter sent by Sumen Rannie, Commercial Director SodaStream UK, to Coca Cola >>


 What the colour of your wee says about your health (01/08/2017)

Dr Dawn Harper, presenter of Channel 4’s Embarrassing Bodies said: "It’s definitely worth taking a look first because the colour and smell of your urine can give a lot of clues about your health." Dawn is on a mission to boost Britain’s hydration levels, after an independent study commissioned by SodaStream revealed the dire state of the nation’s drinking.

Find out more on MSN >>


Here’s what the colour of your urine says about your health (25/07/2017)

For the uninitiated, the ideal urine shade is a pale straw or a transparent yellow colour, with darker shades coming as a warning sign that you need to drink more water.

Find out more - article from Marie Clare >> 


SodaStream gets busy with the fizzy … again (22/07/2017)

Popular gadget of 70s and 80s bubbles up again, remarketing itself as the greener alternative to fizzy drinks’ copious cans and bottles.

Find out more >>


This pee test is sure to encourage you to drink more water

SodaStream have just released a 50 Shades of Yellow pee chart that's sure to encourage us all to drink more water.

Take the test yourself >>


SodaStream’s marketing approach has “hit a nerve” at competitors Coca-Cola and Nestlé (18/07/2017)

SodaStream is putting its brand purpose to “make a difference to the world” at the heart of its marketing, taking on the giants of the soft drinks space with an aggressive move to cut sales of bottled water.

Read more about SodaStream's plans >>


SodaStream CEO: plastic bottles will be the cigarettes of our generation (18/07/2017)

Daniel Birnbaum, SodaStream CEO, explains why recycling efforts mean very little.

Read more here >>


SodaStream is 'doing the right thing' (17/07/2017)

Daniel Birnbaum, SodaStream CEO speaks to Sky News SodaStream positions itself as the solution to plastic pollution - why buy bottled water when you can carbonate tap water? Ian King speaks to the company's chief executive Daniel Birnbaum.

View video of Daniel talking to Ian King >>


SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles (12/07/2017)

SodaStream has followed its controversial, Game of Thrones-riffing campaign "Shame or glory" with a new spot that depicts present-day humans as a primitive species with an irrational addiction to drinking water from plastic bottles.

Are you a homo schlepien or a homo sapien? >>


SodaStream says its carbonated beverage machines are environmentally friendly as they reduce the need for plastic bottles. (12/07/2017)

Plastic has also come under fire from within the industry. Today, SodaStream released another marketing campaign that claims to reflect "the harmful reality of plastic bottle consumption".

Find out more >>


Professor Paris Hilton! Heiress takes on the role of scientist to save the planet from pollution in funny spoof video campaign for SodaStream (01/04/2017)

The socialite takes centre stage in a spoof video ad for SodaStream which sees her proudly announcing that she has invented a product that will help to rid the world of plastic bottle pollution once and for all.

Find out more about Paris's great invention >>



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